IHIF EMEA’s dedicated branded residential programme

BxR EMEA is a full-day programme at IHIF EMEA focused on branded residences as a standalone investment and development asset class. Following the launch of the Brand x Residential (BxR) event in New York last year, it now comes to Europe as a dedicated track within IHIF EMEA, reflecting the rapid growth of the sector across the region.

The programme looks at how branded residences work in practice, from deal structures and financing to brand selection, sales and long-term operation. As pipelines expand and investor scrutiny increases, BxR EMEA brings together the people shaping the next phase of the market to share real insight and move from concept to execution.

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Formats at BxR EMEA

Presentations
Fireside chats
Panel discussions
Case studies
Networking

Programme highlights

You can download the full track programme here.

What you will gain

Clarity on how value is created
Clarity on how value is created
Understand where branded residences deliver value, from pricing premiums and brand alignment to operating models and performance. This helps you assess opportunities and focus capital/strategy more effectively.
Access to the right people
Access to the right people
Meet investors, developers, brands and advisors active in branded residential. Being in the room with decision-makers helps you test ideas, build relationships and move conversations forward.
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Insight into how deals actually work
Insight into how deals actually work
See how deals are structured and negotiated using real examples. This allows you to anticipate challenges, navigate agreements with confidence and make stronger decisions.
A sharper view of market demand
A sharper view of market demand
Learn what drives buyer demand, how projects are positioned and sold, and why some outperform others. This allows you to align product and go-to-market strategy with real demand.
Practical perspectives from those delivering projects
Practical perspectives from those delivering projects
Hear directly from leaders delivering projects today. Gain practical insight you can apply when planning schemes, entering markets or refining strategy.
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Context on where the market is heading
Context on where the market is heading
Understand how branded residences are evolving across Europe and beyond, from new models to shifting investor expectations. You'll be able to prepare for the next phase of growth.

Who will benefit most?

Developers

Developers

Gain clarity on how to plan, deliver and scale branded residences and mixed-use schemes, from brand selection and deal structures to sales strategy and execution.

Investors & Owners

Investors & Owners

Assess branded residences as an investment opportunity by comparing risk, returns and structures, and identifying credible projects and partnerships.

Brands

Brands

Explore routes into the market evaluate standalone versus mixed-use models, and connect with developers, investors and operators aligned with your growth strategy.

Brokers, advisors, lenders

Brokers, advisors, lenders

Deepen your understanding of how the branded residential market is evolving, while supporting transactions, financing, valuation and go-to-market execution.

Featured speakers

Helena Amaral Neto

Helena Amaral Neto

Managing Partner

Luxulting
Enrique Benjumea

Enrique Benjumea

Founder

Blasson
Brian Betel

Brian Betel

Global Head of Direct Assets

ASG Iberia
Mitra Ghamsari

Mitra Ghamsari

Founder & CEO

Persepolis Investments

Philipp Henle

Philipp Henle

Managing Director - Hospitality

RoundShield
Barry Landsberg

Barry Landsberg

Principal

Landsberg Residential Consulting
Giovanni Niederhäusern

Giovanni Niederhäusern

Senior Vice President, Architecture & Product Design

Pininfarina
Ina Plunien

Ina Plunien

Vice President

Cedar Capital Partners
Stephanie Segaux

Stephanie Segaux

Vice President, Development EMEA

Starwood Hotels
Enrico Springorum

Enrico Springorum

Head of Branded Real Estate

Giorgio Armani
Wiebke Stahl

Wiebke Stahl

Managing Director

Bugatti International
Lynn Villadolid

Lynn Villadolid

Strategy & Marketing

Proprietes & Co

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Sponsorship opportunities

BxR EMEA sponsorship positions your brand in front of the people shaping branded residential globally. Partners benefit from strong brand visibility, a speaking role within the programme, and the ability to invite new investors and developers to IHIF EMEA. Download the brochure to see how sponsorship can support awareness, influence and meaningful commercial connections.

Brochure coming soon