IHIF EMEA’s dedicated branded residential programme

BxR EMEA is a full-day programme at IHIF EMEA focused on branded residences as a standalone investment and development asset class. Following the launch of the Brand x Residential (BxR) event in New York last year, it now comes to Europe as a dedicated track within IHIF EMEA, reflecting the rapid growth of the sector across the region.

The programme looks at how branded residences work in practice, from deal structures and financing to brand selection, sales and long-term operation. As pipelines expand and investor scrutiny increases, BxR EMEA brings together the people shaping the next phase of the market to share real insight and move from concept to execution.

What you will gain

Clarity on how value is created
Clarity on how value is created
Understand where branded residences deliver value, from pricing premiums and brand alignment to operating models and performance. This helps you assess opportunities and focus capital/strategy more effectively.
Access to the right people
Access to the right people
Meet investors, developers, brands and advisors active in branded residential. Being in the room with decision-makers helps you test ideas, build relationships and move conversations forward.
Insight into how deals actually work
Insight into how deals actually work
See how deals are structured and negotiated using real examples. This allows you to anticipate challenges, navigate agreements with confidence and make stronger decisions.
A sharper view of market demand
A sharper view of market demand
Learn what drives buyer demand, how projects are positioned and sold, and why some outperform others. This allows you to align product and go-to-market strategy with real demand.
Practical perspectives from those delivering projects
Practical perspectives from those delivering projects
Hear directly from leaders delivering projects today. Gain practical insight you can apply when planning schemes, entering markets or refining strategy.
Context on where the market is heading
Context on where the market is heading
Understand how branded residences are evolving across Europe and beyond, from new models to shifting investor expectations. You'll be able to prepare for the next phase of growth.

Meet the BxR Pioneers


 

Riyani Itani

Founder and Director, Global Branded Residences
LinkedIn

Riyan Itani is the Founder of Global Branded Residences. Considered a global market-leader in branded residential advisory, Riyan is a multi-award-winning consultant and has advised on over 170 branded residences projects worldwide. For over 20 years, Riyan has specialised in providing branded and luxury residential development consultancy in the global urban and resort sectors. His experience covers strategic development advice, feasibility studies, brand selection and contract negotiation, brand premium studies, and brand advisory services.
He is recognised as a global expert in the sector and holds strong relationships with the market’s leading brands and operators.
Riyan is a regular keynote speaker, panel member and host at a variety of global conferences and events.

Louis Keighley

Head of Savills Branded Residences, Savills Global Residential Development Consultancy
LinkedIn

Louis (and his team) are considered the market-leading consultants on Branded Residences. The team provide strategic development consultancy for international residential and mixed-use developments from small-scale bespoke luxury projects to large, mixed-use regeneration schemes.
Louis provides investors and developers with a range of professional services focusing particularly on maximising returns and minimising development risk of branded residential developments located in both resort and urban destinations globally. Having joined the Global Residential Development department in May 2017, Louis specialises in the provision of the following services:
  • Development Consultancy & Feasibility Assessment of Branded Residences
  • Strategic Design & Masterplan Review;
  • Financial Appraisal;
  • Brand Premium Studies;
  • Brand Search, Selection & Contract negotiation;
  • Operational Advisory;
  • Capital Markets;
  • Sales & Marketing Consultancy;
  • Master Agency & End Unit Sales.
Louis’ team is based in London & Dubai and have a global remit, covering projects from the Caribbean to Japan and anywhere in between. The team’s goal is to provide a seamless end-to-end client service from project conception to successful commercialisation.

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Who will benefit most?

Developers

Developers

Gain clarity on how to plan, deliver and scale branded residences and mixed-use schemes, from brand selection and deal structures to sales strategy and execution.

Investors & Owners

Investors & Owners

Assess branded residences as an investment opportunity by comparing risk, returns and structures, and identifying credible projects and partnerships.

Brands

Brands

Explore routes into the market evaluate standalone versus mixed-use models, and connect with developers, investors and operators aligned with your growth strategy.

Brokers, advisors, lenders

Brokers, advisors, lenders

Deepen your understanding of how the branded residential market is evolving, while supporting transactions, financing, valuation and go-to-market execution.

Formats at BxR EMEA

Presentations
Fireside chats
Panel discussions
Case studies
Networking

Sponsorship opportunities

BxR EMEA sponsorship positions your brand in front of the people shaping branded residential globally. Partners benefit from strong brand visibility, a speaking role within the programme, and the ability to invite new investors and developers to IHIF EMEA. Download the brochure to see how sponsorship can support awareness, influence and meaningful commercial connections.