Kike Sarasola
President & Founder
Bio:
Kike Sarasola is a visionary entrepreneur and business leader, widely recognized as a benchmark in the tourism sector for his disruptive and nonconformist approach. As the founder of Room Mate Hotels, he transformed urban hospitality through the innovative “3D” concept: sleep, shower, and breakfast in the heart of Europe’s major cities.
A former Olympic equestrian who competed in four Olympic Games and the author of More Ideas and Fewer MBAs, Kike combines sport, business, and communication with a strong passion for entrepreneurship. Deeply committed to supporting new talent, he has launched multiple initiatives to help startups and emerging entrepreneurs grow.
After overcoming one of the greatest challenges of his career during the pandemic, he advocates for failure as a powerful school of learning and resilience, a message he frequently shares at conferences and business forums.